jumping off early internships at the fader, def jam and complex magazine, he went from blogging about his favorite artists and throwing dorm room ragers to producing concerts for the likes of kendrick lamar, eventually creating the award-winning trillectro music festival, a grassroots effort that blossomed to shine a national spotlight on dc. trillectro boasted nearly 20,000 annual attendees, and hosted some of music’s biggest names as they rose to fame, from travis scott and sza to kid cudi and asap rocky.
modi soon found himself in portland working with nike as a producer to help launch their innovative SNKRS app before heading down to la to work on red bull’s culture marketing team, activating music festival livestreams, documentaries, short form content and radio shows. he made the leap to the major labels, joining epic records as a marketing director tasked with helping break rising stars like the grammy-nominated r&b sensation giveon, who earned 5 platinum and 2 gold plaques during modi’s tenure.
he's currently vice president of creative, experiential, and content development at def jam, hip-hop's most iconic imprint, focused on helping artists build out worlds and experiences. in addition, he’s the founder of heating up, a production company and lifestyle brand at the intersection of entertainment, media, and culture. most recently, modi has become a consultant, advisor, and investor, leveraging his experience and network to help companies and brands innovate and grow.
co-founded, conceptualized and curated dc's first hip hop and dance music festival, scaling it from a niche event to one of the most anticipated festivals on the east coast. as one of three founders, wore multiple hats and led a team of brilliant interns and freelancers to help build a historic musical property in the nation's capital. star-studded lineups, incredibly stylish attendees, and coverage from the likes of the washington post, complex, pitchfork and ebony magazine.
trillectro met an untimely demise after the passing of co-founder quinn “spicoli” coleman.
conceptualized, produced, and executed an immersive pop-up experience at SOMEWHERE®, DC's hottest streetwear boutique, for def jam's veteran pusha t during pharrell williams’ star-studded SOMETHING IN THE WATER festival.
led all event production and promotional efforts on the ground for chappelle's netflix premiere at the prestigious smithsonian museum in DC, from signage, catering, A/V, lighting, and transportation to vendor contracts, event invites, music curation, relationship management and pre-pro book management, all in a tight two week timeline.
curated spotify's outside voice playlist, an annotated playlist series celebrating and amplifying people of color in the global creative industry.